The Zo Down

How To Layer Serums In Your Skin Care Routine

May 09, 2022

A step-by-step serum layering guide from Go-To founder Zoe Foster Blake.

The Zo Down

Why Make A Hydrating Serum?

May 02, 2022

Because they work! And making things that work is what we do!

The Zo Down

My DIY Facial For Healthy, Clear Skin

March 02, 2022

An easy-peasy routine for post-facial radiance at home.

The Zo Down

Why We Made The Repair Shop

February 28, 2022

Your Sunday Night DIY Facial is complete. At last!

The Zo Down

The Skin Care Advice I Would Give To My 20-Year Old Self

December 22, 2021

Five handy tips from Go-To founder, Zoë Foster Blake.

The Zo Down

Zoë Foster Blake: Everything I'm Gifting, Watching, and Doing This Christmas

November 17, 2021

Fun and festive-y tips from Go-To's founder/secret santa!

The Zo Down

It’s Not All About The Face: Let’s Look After Our Body, Too.

November 09, 2021

A simple plan for super soft skin.

The Zo Down

Zoë Foster Blake: How I Do Travel Beauty

October 28, 2021

Tips and tricks for nailing Travel Beauty.

The Zo Down

Do You Need A Vitamin C Serum?

September 03, 2021

Four reasons why Vitamin C is a skin essential.

The Zo Down

Why Make A Brightening Serum

August 31, 2021

Everything you need to know about the newest member of the Go-To Family.

The Zo Down

How I Decide Which Products To Make

August 26, 2021

Exactly how Go-To overlord Zoë decides which peachy product to make next.

The Zo Down

Zoë Foster Blake: How My Skin Care Routine Changes and What I Use

August 12, 2021

Take a squiz at Go-To founder Zoë's skin care routine.

The Zo Down

Some (Unsolicited) Advice From A Skin Care Founder

July 22, 2021

Fancy starting your own brand? GREAT! Here's some advice to start you off. 

The Zo Down

Zoë Foster Blake: Why I Made A Clay Mask

January 27, 2021

A very useful mask for very clean skin.

The Zo Down

Wildly Effective Hangover Skin Care

December 04, 2020

A morning-after skin fix.

The Zo Down

Should Face Oils be Applied Before or After Moisturiser?

September 15, 2020

An application explanation.

The Zo Down

How To Deal With A Blind Pimple And Teach It A Lesson Also

August 06, 2020

In the interest of not letting blind pimples hang around for 10 days, here’s how to deal with the bastards.

The Zo Down

Five Isolation Skin Tips From Zoë’s Facialist

May 26, 2020

"Iso-Want-To-Know!" -You, after reading that headline.

The Zo Down

Zoë Foster Blake Answers Your Oil Cleansing FAQs

February 20, 2020

GT's ZFB answers FAQs!

The Zo Down

Zoë Foster Blake: Why I Made An Oil Cleanser

January 27, 2020

Introducing Fancy Face: an exquisite botanical makeup remover and cleanser in one. 

The Zo Down

Zoë Foster Blake: Seven Silly Season Tips

December 01, 2019

Your go-to guide to a fresh, festive party look.

The Zo Down

Zoë Foster Blake Goes To New York City

October 28, 2019

BTS with ZFB in NYC.

The Zo Down

A Note From Zoë: Go-To Is Five

April 02, 2019

It’s our birthday! Presents welcome.

The Zo Down

Use Whatever Makes You Happy

December 20, 2018

The answer to Go-To founder Zoë’s most asked question.