One of our core values at Go-To is that we make products that won’t piss your skin off. This means you can rest easy using our stuff. It's gentle. It's your friend.
What We Use, And What We Don’t
We want to protect skin, nourish it, look after it, and keep that barrier strong. We carry on the experience and research of the scientists and formulators who have gone before us. We are rooted in nature, and we rely heavily on (chiefly Australian) plant and nut oils because we know them to be extremely effective.
We can exclude ingredients that have been shown to be potentially harmful to the body, because to be frank, it’s easy to find alternatives that are shown to be less likely to piss off someone’s skin. It costs us nothing in terms of sensory, and means more people (sensitive, highly-reactive, compromised skin) might be able to use our products, so it’s an easy choice.
Here's what we leave out, and why:
Silicones are slippery, synthetic polymers that make cosmetics feel and look nice on the skin. They’re useful in primers and foundations because they give a silky, smooth finish to the skin and fill in lines. But they can create a film on the skin that can clog pores and cause dehydration, so we don’t use them.
Parabens are a group of chemicals used as preservatives in food, cosmetics and therapeutic products to keep them fresh and bacteria-free. The sensitive, easily-irritated and allergy-prone may react to parabens, and Go-To products are formulated to be sensitive-skin friendly, so we kept ‘em out.
PEGs (Polyethylene Glycol)
A mix of compounds and polymers used as emulsifiers or emollients, or to keep ingredients stable. We favour plant-based alternatives which do exactly the same thing, and are less likely to result in irritation.
Cleansing agents that get rid of dirt and oil and make things foamy. They are potentially irritating to those with sensitive skin and eyes which is why you won’t find them in any Go-To products.
Petrolatum And Mineral Oils
Petroleum derivatives coat the skin, but do nothing to nourish it, so in their place we opt for plant-based occlusives which are able to replenish and nourish the skin.
Synthetic colours make products look nice. They can occasionally cause irritation on reactive skin types. And since they are purely aesthetic and have zero skin care benefit, we don’t use them.
These are genetically modified organisms. The World Health Organisation describes GMOs as “organisms in which the genetic material (DNA) has been altered in such a way that does not occur naturally".
There aren’t currently enough long term studies about cosmetics with GMOs to know how skin will react, and if there’s any doubt, we don’t use them. Simple as that.