As a company who makes things, waste is inevitable. What we can do, and what we are doing, is working hard to limit our impact by reducing, reusing and recycling.
We make no claims of perfection and there’s no high-horsing here. This stuff is complicated, and small companies, even those with the best intentions, are at the mercy of manufacturers, supply chain, big industry and technology. But! We are committed to doing the best we can, and are working to be a more eco responsible business everyday. We will be transparent about this, always. Not just cos it’s trendy. But because it’s the right thing to do. We take our environmental responsibilities seriously, and we will do all we reasonably can to minimise our impact.
Here’s where we’re at now:
We are Carbon Neutral
We have been a carbon neutral company since 2018, and are certified by the Carbon Reduction Institute as a NoCO2 Business. This means we offset 100% of our emissions by purchasing carbon credits from a range of projects.
Our shipping and packaging has changed
We have made the switch to cardboard lo-fi eco shippers that are made from 66% recycled material and 34% kraft paper which was produced using sustainable forestry practices. They are 100% recyclable, printed with water-based ink and use no glue. We use recycled and recyclable paper void fill made with FSC certified suppliers to protect products within the shipper. We have discontinued the use of stickers, tissue paper and any unnecessary packaging in our lo-fi shippers.
For those who choose to have a bit of fancy, we provide the option to choose a more luxe gift box. This peachy package is made from FSC certified board and is fully recyclable as is the tissue paper used within the gift box.
We’re transitioning our products to post-consumer recycled (PCR) plastic
We’re delighted to announce that our products are transitioning to post-consumer recycled (PCR) plastic. You will start seeing this new packaging directly from Go-To and in-store from now. Our cartons are made with FSC cardboard and are 100% recyclable. And while your beloved Go-To favourites may look a little different on the outside, inside they’re the same reliable, effective formulas you know and can’t live without. Just more sustainable.
We’ve limited waste packaging
We’ve removed unnecessary plastic wrapping on certain products such as Face Case. There is zero packing plastic or polystyrene in any of our orders, and we use compostable poly mailers bags, stickers, and tissue.
We are eliminating outer cartons on all products that can safely ship without them, and when we do require cartons to protect the product we source cardboard that is FSC certified and use vegetable based ink that dries by absorption and air. Our aqueous varnish is water soluble and all cartons are fully recyclable.
We’re working with local suppliers
In order to reduce our carbon footprint, we make every effort to work with local suppliers right here in Australia.. Our eco boxes and product unit cartons are sourced and made in Sydney (the boxes used to be sent to Sydney from Melbourne and we are proud to have found a Sydney supplier and remove that interstate freight leg .) The majority of our products are manufactured here in Australia and we're in the process of moving all of our manufacturing from New Zealand to Australia.
And here’s what’s next:
Sustainability is a core pillar for Go-To, and one that we are constantly reviewing, researching and reevaluating. PCR packaging will be our go-to (sorry) from now on (except Face Hero, that guy will remain glass and have its own makeover in October). Every new product that launches will be made with PCR.
Since launch Go-To has had a mix of Australian and NZ manufacturing. To reduce our environmental impact, we’ve been working to transition our range to 100% Australian Made. This project will be completed by the end of 2021 and the reduction of our carbon footprint will be significant.
We are a (proud! Yelly!) member of the Australian Packaging Covenant Organisation (APCO). This is a co-regulatory, not-for-profit organisation that partners with government and industry to reduce the harmful impact of packaging on the Australian environment.
We're excited for the future and we'll continue to review, research and reevaluate the best ways to limit our impact by reducing, reusing and recycling. Promise.