Press

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enough bribes to be featured in the media and we’re not afraid to show it.

Beauty Crew

June, 2022
Every time Go-To launches a new product it’s for a good reason. And it’s no different for the brand spankin’ Very Lightweight Moisturiser you’ve come to suss our review on. The peachy product lineup already consisted of a moisturiser, but it was made mostly with dry-skinned folk in mind who loveeee a hefty cream. So what if you’re a matte-finish fan? Or have oily skin? They’ve got you covered with the newbie now.
Vogue

June,2022
Zoë Foster Blake is rewriting the script of what a beauty brand looks like with global expansion plans and aspirations to make an impact, far beyond a nifty sheet mask or miracle make-up remover. Vogue talks to the sweetheart of the Aussie skincare scene.
Mamamia

May 2022
If there's one thing we can all agree on, it's our collective obsession with crumpets. Yes? Oh! And Zoë Foster Blake. Everyone LOVES Zoe Forster Blake. You probably used to read her Cosmo pages back in the day. Have a beaten-up copy of Air Kisses on your bookshelf. Feel like you know her. Reckon you'd actually be best friends.
Mamamia

May 2022
Mamamia’s Tried and Tested series is your review of the latest to hit our desks in beauty, health and wellness. You won’t find any #sponsored content here, just honest, relatable and independent advice. This week, Mamamia's Senior Health and Beauty Writer reviews Go-To's Much Plumper Skin. I did! I really, really did. And goodness, I'm EXCITED to share my thoughts with you.
Finder

May 2022
With 4 hyaluronic acids, this serum will have you glowing in no time. Go-To Skin is a household name in the skincare world. Founded by Zoë Foster-Blake, the brand launched in 2014 and now has 23 individual products that range from $9 to $78. The newest addition to the range is the Much Plumper Skin Serum. It retails for $48 for 30mL.
InStyle

May 2022
Serving up the hydration your moody, trans-seasonal skin is screaming for is the latest launch from Go-To: Much Plumper Skin. A hyaluronic serum, it’s basically the equivalent of skolling water first thing after a big night.
Popsugar

March 2022
Post-mask my complexion felt velvety soft and hydrated. More importantly? It felt CALM for the first time in weeks. And stayed that way. The next day my skin felt better than it had in ages — like an antihistamine in a bottle.
Mamamia

February 2022
It's a great pick-me-up treatment that nourishes your skin, gives it a giant slurp of water, strokes its hair, and brings it back to its best, healthiest version.
Mamamia

January 2022
I’ve tried MANY facial oils, but nothing beats Go-To Face Hero, $45, for me. It features a gorgeous blend of 10 different oils, and provides a level of hydration and nourishment that I’m yet to find a substitute for. I've gone through nine bottles since 2017 and this is a forever repurchase for me.
Mamamia

December 2021
While you'll probably hear/read that we should apply most skincare products to clean, dry skin on your face, Zoe Foster-Blake said you're actually supposed to apply your serums when your skin is damp.
Timeout

December 2021
Zoë Foster Blake's cult skincare brand has come out with a range of limited-edition peach products that are a guaranteed gifting win. Get the 'Remember Parties?!' kit for that friend who loves a big night out, or the 'Megawatt Glow' to help a friend achieve dewy, radiant skin. There are heaps of products to choose from, and you can filter the products by gift type (for her, for him) and gift price.
Mamamia

December 2021
In one of the biggest Aussie launches this year, Go-To debuted a new brightening vitamin C serum. Generally whenever Go-To drops a new product, people lose their minds.  So, what's this newbie really like? Formulated with a non-irritating form of vitamin C, niacinamide and kakadu plum, this serum is one that suits every skin type - especially those with sensitive skin.