Close-up of two models holding makeup primer products, with text reading, Skin, Meet Primers. Two overachieving primers. One exceptional base. Shop Now. White background, sleek and minimal design. Two women hold skincare primer bottles close to their faces against a white background. Large text reads, “Skin, Meet Primers,” with smaller text describing two primers and a “SHOP NOW” button below.

Makeup Prep

The secret to flawless makeup isn’t actually the makeup. (It's the skincare.)

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NEW
Very Glowy Primer Primer Go-To Skincare Very Glowy Primer Primer Go-To Skincare
GLOWYMATTIFYING Very Glowy Primer Hydrating Illuminating Primer
78 reviews
£30
NEW
Very Mattifying Primer Primer Go-To Skincare Very Mattifying Primer Primer Go-To Skincare
GLOWYMATTIFYING Very Mattifying Primer Blurring Smoothing Primer
34 reviews
£30
Close-up of a mature woman applying primer to her cheek, smiling softly. Overlaid text reads, Skin, meet glowy. For well-behaved makeup and megawatt radiance. A button below says, Shop Primers.
Bestseller
Face Hero - Quiz Test Oils Go-To Skincare Face Hero - Quiz Test Oils Go-To Skincare
FACE HEROFACE HERO EXTRA Face Hero The Restorative Superoil
6995 reviews
£28
A close up of a womans face.
Very Luxe Face Cream (Mature Test) Moisturiser Go-To Skincare Very Luxe Face Cream (Mature Test) Moisturiser Go-To Skincare
Very Luxe Face Cream Deeply Replenishing Moisturiser
2099 reviews
£49
Transformazing Face Mask Go-To Skincare Single Transformazing Face Mask Go-To Skincare
SINGLESIX PACK Transformazing Sheet Mask
2315 reviews
From £7
Waitlist Me Sold Out
Fancy Face - Quiz Test Oil Cleanser Go-To Skincare Fancy Face - Quiz Test Oil Cleanser Go-To Skincare
Fancy Face Nourishing Oil Cleanser
2903 reviews
£28
A close-up of a womans thoughtful face with smooth skin. Text reads: Skin, meet matte. Deals with pores and shine so you don’t have to. A button below says, Shop primers.
Lip Hero Lip Balm Go-To Skincare Lip Hero Lip Balm Go-To Skincare
Lip Hero Nourishing Lip Oil
82 reviews
£16
A close-up of a woman with smooth skin and natural makeup, resting her chin on her hand. Text on the image reads: “Skin, meet matte. Deals with pores and shine so you don’t have to.” A button says, “Shop Primers.”.
Prep Step Gift Mist Go-To Skincare Prep Step Gift Mist Go-To Skincare
Prep Step Hydrating Face Mist
1158 reviews
£18
LIMITED EDITION
Shimmer Party Body Go-To Skincare Shimmer Party Body Go-To Skincare
Shimmer Party Shimmering Body Oil
20 reviews
£36
Posh Cloth Everything Else Go-To Skincare Posh Cloth Everything Else Go-To Skincare
Posh Cloth Muslin Cloth
449 reviews
£10

The Go-To Guide
What Is Primer (And Does It Really Work)?
Makeup

What Is Primer (And Does It Really Work)?

Why We Made Primer
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Why We Made Primer

Why We Made Our Makeup In South Korea
Makeup

Why We Made Our Makeup In South Korea

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