Australian indie beauty brands, specializing in all-natural, clean ingredients, are finding a new foothold in the U.S. This week, Australia's Go-To, a direct-to-consumer skin-care line, will launch on Sephora.com and roll out in over 400 physical stores in August, as part of the the retailer's Clean at Sephora initiative. It joins fellow Aussie brands Edible Beauty and Dr Roebuck's, which have also seen success since launching at the beauty giant.
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