Go-To Properly Clean gentle cleansing mousse with willow bark extract in a signature peach 150ml pump bottle.

A woman gently applies a creamy face mask, focusing on her nose, highlighting skincare and self-care routine.

Peach-colored bottles of "Properly Clean" cleansing mousse with willow bark extract, arranged on a matching background.

Properly Clean

Name: Properly Clean
Brand: Go-To Skincare
SKU: GTPC150B
Price: 20.0 GBP
Availability: InStock
Rating: 4.8 (4252 reviews)

Facial Cleanser • 150ML / 5.07 FL OZ

4252 reviews

£20

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Our bestselling cleanser for fresh, clear skin

Suitable for	Acne-prone skin, oily skin, teen skin.
Use it	AM: use as the first step in your morning routine. PM: massage thoroughly into damp skin after your oil cleanser.

Wondering which Go-To cleanser is your perfect match?

Answer these quickfire questions and we'll figure it out for you.

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WHAT IS IT?

PROPERLY CLEAN SKIN WITHOUT THE PROPERLY TIGHT FEEL

A mousse face cleanser that thoroughly cleans without stripping skin. Gentle willow bark extract helps manage excess oil and breakouts while glycerin restores moisture for skin that’s clean, balanced, and never dry.

LEARN MORE

HERO INGREDIENTS

GLYCERIN

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

WILLOW BARK EXTRACT

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

BENZYL ALCOHOL

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

CITRIC ACID

Used to adjust the pH of Go-To products.

DEHYDROACETIC ACID

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

GLYCERIN

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

LAURYL GLUCOSIDE

A mild surfactant which helps to produce foam and clean the surface of the skin.

SODIUM CHLORIDE

Occurs naturally in seawater and is commonly referred to as salt. Helps to keep the product stable.

SODIUM COCOAMPHOACETATE

A mild surfactant which helps to produce foam and clean the surface of the skin.

SODIUM COCOYL GLUTAMATE

A mild surfactant with good skin conditioning properties.

SODIUM LAURYL GLUCOSE CARBOXYLATE

A mild surfactant which helps to produce foam and clean the surface of the skin.

WATER

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

WILLOW BARK EXTRACT

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

SHIPPING & RETURNS

Go-To Shipping And Returns

Go-To offers free shipping on all Australian orders. Place your order before 12PM (AEDT) on a weekday and it'll zing off to you on the same day. Nice!

Rest assured, we have a 30-day money back guarantee from the date you received your skincare. This includes products that have been opened and used. (We expect you gave them a red hot go before deciding 'not for me!'.)

Find out more about our returns and refund policy here.

This cleanser has not only cleared up my skin in a matter of days, but every time I use it makes my face feel clean and fresh.

Lucy F.

I've spent thousands on skin products and nothing comes close to this one. Affordable and doesn't leave your skin feeling tight and dry after use.

Billi C.

So gentle, so lush. It’s the only cleanser I can use daily that doesn’t irritate my skin.

Rebecca F.

This is probably the best gentle cleaner I have used. Ever. It smells amazing and doesn't strip my skin.

Amy S.

I tried to buy other brands of foaming cleanser, but it's like hanging out with acquaintances vs your best friend...it's just not as good.

Kelly

Honestly, where has this been all my life! Super easy, morning or night, gentle and kind. Everything you want in a proper clean.

Jennifer W.

This cleanser has not only cleared up my skin in a matter of days, but every time I use it makes my face feel clean and fresh.

Lucy F.

I've spent thousands on skin products and nothing comes close to this one. Affordable and doesn't leave your skin feeling tight and dry after use.

Billi C.

So gentle, so lush. It’s the only cleanser I can use daily that doesn’t irritate my skin.

Rebecca F.

This is probably the best gentle cleaner I have used. Ever. It smells amazing and doesn't strip my skin.

Amy S.

I tried to buy other brands of foaming cleanser, but it's like hanging out with acquaintances vs your best friend...it's just not as good.

Kelly

Honestly, where has this been all my life! Super easy, morning or night, gentle and kind. Everything you want in a proper clean.

Jennifer W.

Properly clean skin without the properly tight feel

Unlike typical frothy-y cleansers, Properly Clean gains its soft, delightfully cloud-like texture from its pump mechanism—instead of skin-irritating, foaming ingredients. This makes Properly Clean soft enough for mature skin, gentle enough for breakout-y skin, nourishing enough if you sit more on the dry side, and balanced enough if you identify as oily.

Properly Clean’s got a pH of 5.6–6.0 and is a solid 10 all round. (More like a 12 now that it’s got its very own refill pouch. By reusing your bottle, pump and cap, you have reduced the amount of plastic going to landfill by 80%.)

PLAYS NICE WITH

Acne Prone

Combination Skin

Oily Skin

Teen Skin

GOOD TO KNOW

Made In Australia

Pregnancy Safe

Sulfate & Paraben Free

Vegan

In The AM!

Use Properly Clean as the first step in your morning skincare routine to remove sweat, grime, and last night's skincare.

Follow with any treatment products, serums and face oils, then moisturiser and SPF.

In The PM!

Use Properly Clean as the first step in your night-time routine (unless double cleansing, then Fancy Face wins) to remove makeup, grime, pollution.

Follow with exfoliants, serums and face oils, then a hydrating face cream. Note how lovely your skin looks/feels/is.

Water, sodium cocoamphoacetate, glycerin, lauryl glucoside, sodium chloride, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, dehydroacetic acid, benzyl alcohol, citric acid, white willow bark extract, natural fragrance (contains mandarin, lime and patchouli oils).

Benzyl Alcohol

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Citric Acid

Used to adjust the pH of Go-To products.

Dehydroacetic Acid

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Lauryl Glucoside

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Chloride

Occurs naturally in seawater and is commonly referred to as salt. Helps to keep the product stable.

Sodium Cocoamphoacetate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium Cocoyl Glutamate

A mild surfactant with good skin conditioning properties.

Sodium Lauryl Glucose Carboxylate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Reduce Reuse Recycle

100% post-consumer recycled plastic bottle.

Pump made from PP, PE, LDPE, HDPE, glass & metal spring.

100% virgin high-density polyethylene plastic lid.

We are eliminating outer cartons on all products that can safely ship without, and Properly Clean is one of them! The discontinued use of stickers, tissue paper and unnecessary packaging is all part of Go-To’s ongoing efforts to reduce waste.

Ready to recycle your empties? Pop your empty packaging into a TerraCycle® bin at any local MECCA store.

TerraCycle®, the global leader in recycling the ‘unrecyclable’. Rather than throwing away your used bottles, jars and tubes the TerraCycle® program allows your used skincare packaging to be sorted, processed and transformed into something new, and useful.

Important! Empty products must be empty or almost empty. TerraCycle® will not accept any returns that still have product in them.

Properly Clean

The Difference Between A Mousse And A Foam Cleanser

Mousse and foam cleansers have long been confused, compared and caught up in a case of mistaken identity. And, our mousse cleanser, Properly Clean has been in the crossfire. Read More

4.8

Rated 4.8 out of 5 stars

Based on 4,252 reviews

Total 5 star reviews: 3.8k Total 4 star reviews: 278 Total 3 star reviews: 87 Total 2 star reviews: 39 Total 1 star reviews: 29

96%would recommend this product

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4,252 reviews

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RJ
Rebekah J.
Verified Buyer
I recommend this product
How old are you? 17 and under
What is your skin type? Just Skin
What are your skin concerns? Acne & Congestion
Rated 5 out of 5 stars
28 seconds ago
Gentle on Skin
Bought this for my son, he likes it and gentle on his skin
Was this helpful?
AH
Amanda H.
Verified Buyer
I recommend this product
How old are you? 25-34 years old
What is your skin type? Oily
What are your skin concerns? Acne & Congestion, Blackheads & Enlarged Pores
What did you like about this product? Noticeable results, Gentle
Rated 5 out of 5 stars
1 week ago
Love This!
This is hands down the best cleanser I've used in a long time. My skin loves BHA but hates niacinamide l and it's been really difficult to find an affordable cleanser that has BHA without niacinamide. This cleanser cleans my skin, helps reduce my blackheads and keeps me from getting oily. It also doesn't sting any broken skin when I use it which is very helpful since my acne often results in broken skin.
Was this helpful?
JM
Jess M.
Verified Buyer
I recommend this product
How old are you? 35-44 years old
What is your skin type? Dry
What are your skin concerns? Dehydration, Fine Lines & Ageing
What did you like about this product? Gentle
Rated 5 out of 5 stars
1 month ago
Daily staple
I've been using Properly Clean for almost a decade and love the fresh feeling it leaves after a day of sweat and SPF. Cannot end the day without it!
Was this helpful?
AM
Alana M.
Verified Buyer
I recommend this product
How old are you? 35-44 years old
What is your skin type? Combination
Rated 5 out of 5 stars
1 month ago
Fresh
Leaves my skin feeling fresh and hydrated
Was this helpful?
KJ
Kylie J.
Verified Buyer
I recommend this product
What is your skin type? Dry
What are your skin concerns? Dehydration, Sensitivity
What did you like about this product? Gentle, Non-sticky
Rated 5 out of 5 stars
1 month ago
Deliciousness for your Skin
Smells good, feels good and does the trick.
My favourite cleanser. A mini day spa for my face.
Was this helpful?

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Go-To acknowledges the Gadigal people of the Eora Nation who are the Traditional Custodians of this land on which we work. We acknowledge the Traditional Custodians of Country throughout Australia. We recognise their continuous relationship to the land and pay our respects to Elders past, present and emerging.

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Properly Clean

Our bestselling cleanser for fresh, clear skin

Wondering which Go-To cleanser is your perfect match?

PAIRS WELL WITH