Properly Clean

Facial Cleanser

150ML / 5.07 FL OZ


What is it?

A cleanser that actually, yknow, cleans.

Unlike facial cleansers that are unnecessarily harsh, foamy or scratchy, or too thick and creamy, leaving behind residue and dissatisfaction, Properly Clean is a natural face cleanser that cleans. Properly.

It doesn't take smokos and it never chucks sickies: it's on the g-damn task, day and night. Low levels of non-irritating willow bark extract (an extremely gentle version of salicylic acid), ensures your skin is thoroughly clean but never dry or unbalanced, while the all-natural silky soft mousse leaves your face smooth, hydrated and happy.

Soft enough for mature skin. Gentle enough for sensitive skin or breakout-y skin. Nourishing enough for dry skin. Balanced enough for oily skin. Properly Clean’s got a pH of 5.6 - 6.0 and is a solid 10 all round.


Made in Australia
Sustainable Packaging
Pregnancy Safe
Sulfate & Paraben Free

What's in it?

Water, sodium cocoamphoacetate, glycerin, lauryl glucoside, sodium chloride, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, dehydroacetic acid, benzyl alcohol, citric acid, white willow bark extract, natural fragrance (contains mandarin, lime and patchouli oils).

No: silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, synthetic colours, or animal testing. For a full/dull explanation of each ingredient, visit

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How-To: Properly Clean

Watch The Video

Thoroughly massage one to two pumps all over your (wet) face, and rinse. Use daily, especially at the end of said day when your cute face needs a proper clean. Feel soft, smooth, and smug.

or soft, smug, properly clean skin.
Non-harsh! Non-heavy! Non-useless!

Where does it fit in my routine?

In the AM

Use Properly Clean as thefirststep in your morning skin care routine to remove sweat, grime, and last night’s skin care. Follow with any treatment products, serum/face oil, and moisturiser with SPF.

In the PM

Use Properly Clean as the first step in your night-time routine to remove makeup, grime, pollution. Follow with exfoliants, face oil, and hydrating face cream. Note how fresh and lovely your skin feels/looks/is.

Hero Ingredients

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.


An excellent humectant (re: important skin care ingredient) which reduces moisture loss by holding water within the surface layers of the skin. It prevents the skin from drying out.

Unicorn Sweat

A total lie. Sorry.

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